A website for my Small Business… Yes or Not?
When it comes to starting a new business, if you want it to grow in the digital world, you need to cover every possible angle by creating “Digital presence”, meaning you will need create a profile or business page in the social media relevant to your business (Facebook, Instagram, Tik Tok, LinkedIn, etc) we’ll explain in detail what is each one for in another post.
You will also need to consider getting a website, and this is where we are focusing today. A website is your online identity and it’s what people will associate with your brand. So, the question you must ask yourself is: “Do I really need a Website for my Small Business?” Find here some reasons to consider:
When it comes to starting a new business, if you want it to grow in the digital world, you need to cover every possible angle by creating “Digital presence”, meaning you will need create a profile or business page in the social media relevant to your business (Facebook, Instagram, Tik Tok, LinkedIn, etc) we’ll explain in detail what is each one for in another post.
You will also need to consider getting a website, and this is where we are focussing today. A website is your online identity and it’s what people will associate with your brand. So, the question you must ask yourself is: “Do I really need a Website for my Small Business?” Find here some reasons to consider:
We may not be able to see it, but the digital world is growing every second of every day. We’re living in a time when people have become internet savvy and they look for more than just the name of the business. They want information about how your service or product works, who you are as a business and what makes you different from other businesses in your industry. This information can be found on websites that provide all these things plus more!
Having a website it’s a great way to make sure people know who you are and what you do. Get your name out there (and keep it there) and can give you an edge over other businesses that don’t have one.
Over the 90% of the world’s population own a smart and feature phone, most of them actively using Internet.
And with plenty information available, they want to know more about your products and services, as well as who you are. Having a website will give them this information before they walk through your door or place an order online.
It allows you to showcase all your product lines, services and contact information so that potential customers can find what they need faster than ever before! By having a website, it can help increase sales, with small business stating sales increase by 80%
Internet users want to be able to search for information on any topic 24/7.
People expect to be able to find information on any topic 24/7. You probably have a smartphone, and you know how easy it is to look up information while you’re on the go. If you need a plumber for a home emergency or need to book a table for Christmas dinner, probably the first thing you do is grabbing your mobile or tablet and search for it!
Internet users are used to having access to this kind of information whenever they want it.
It has happened to me that I remember to get birthday presents just before going to sleep. Do you think I’ll go next day and try to find it in stores?? Nop… I just buy it online straight away.
Internet is open 24/7 for anyone looking for anything, from a birthday present to an Investment Advisor. So, if you want your business, services, and products to be available to people who need them, you better show them in a professional (and mobile friendly) website.
A website lets customers find your business while they’re looking for something else.
A website is your most powerful tool for getting found online. For example, the name of a business may be hard to remember or difficult to spell, but if you have a website, customers can type in any variation of your business name and find you!
You might also want to consider targeting an audience that isn’t looking for what you sell. Take restaurants as an example: even though most people don’t Google “restaurants near me” when they’re hungry and ready to eat out, there are still tons of potential customers who may not know about certain restaurants or don’t realize they serve food at all!
It can also save you money by giving people the information they need.
Without having to hire extra staff to answer phones or answer questions in person. For example, if a customer has a question about your product and wants to know more, you could have an FAQ section on your site that answers their question. Or, if someone needs help using something on your website, they can leave a comment on that page with their question and get it answered right away!
It’s also great because with a website you can provide 24/7 support without having to pay for an extra office space (or any staff at all!). And since everything is online, there’s no need for expensive utilities like electricity or heat/cooling systems which saves even more money! You’ll be able to cut costs significantly by not having any physical products either since this makes most of them unnecessary (although there are exceptions).
Having a website will help increase your sales
Because it gives customers more information about your products or services before they walk through the door or place an order online. Consider these points:
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- People love to shop online because it’s easier and more convenient than going into a store.
- Customers can compare prices between different types of websites, which is not possible when they’re in person shopping at a store. This allows you to get better deals on products because people have more options when buying them online!
- By having a website, you can showcase all your products in one place so that people don’t have to go around asking for them from different stores nearby where you sell outposts; this saves time too!
Your website can act as a store front for online shopping
Which saves you money on rent, utilities and employees’ wages because there’s no physical location required for this type of business model. This makes it ideal for reaching potential customers in other countries. The Internet is a global marketplace where businesses can sell products to people all over the world through e-commerce websites or other platforms such as Amazon and eBay.
If you’re like me, you’re busy with family life, work and social commitments so having an online store saves me time that would otherwise be spent driving around looking at products in different retail stores. I’ve also noticed that many items are more affordable when bought online compared to buying them from bricks-and-mortar shops — especially if there are delivery fees involved!
Online shopping certainly has its benefits but there are some cons too: For example some people prefer buying from local businesses rather than international ones; others may feel uncomfortable giving personal details over the internet; while others simply don’t have access to high speed internet at home or work (which is still quite common overseas).
It’s possible for small businesses with websites to get new customers from outside their geographic area.
Which means additional revenue streams from these locations as well! This can help grow income sources beyond local sales and into national markets.
The internet is a global marketplace, so your site should be too. No matter where you are located or who you want to reach, the internet has become a key part of your business toolkit—with it comes access to thousands (if not millions) of potential customers across the world. Even if you’re only interested in selling within your city limits or in one country specifically, there are still plenty of other countries out there that could be interested in what you have to offer—and they probably have more money than anyone else!
You need a website that shows your business is real,
If you’re just starting out, a website is typically one of the first tools you should invest in. A friendlier and more professional online presence can help build credibility, answer questions without customers having to call in or visit your store, and generate interest among potential customers who are looking for someone like you.
It’s also a great way to attract new customers. If a potential customer is searching on Google for “dry cleaning,” for example, it’s likely that they have questions about what kind of dry cleaning services are offered—and how much it costs! With a website that shows your business is real and provides answers to these questions (along with other important details), the customer can get everything they need without ever having to pick up the phone. This can help grow income sources beyond local sales and into national markets.
In conlusion a website is the most cost effective way for small businesses to get their name out there, and it’s an investment that will pay off in the long run. If you don’t have one yet then start planning now so that your business can take advantage of all these benefits as soon as possible!
