How to Create Marketing Strategies Step by Step

For Small Businesses

In today’s digital age, developing effective marketing strategies is crucial for small businesses aiming to thrive online. This post will guide you through creating robust marketing strategies for various platforms, including Facebook, Google My Business, SEO, and Ads. Each platform’s effectiveness in terms of long-term, medium-term, and short-term results will also be discussed.

Facebook Marketing Strategies

Facebook remains a powerful tool for small businesses, offering a broad audience reach and numerous marketing options.

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Building Your Brand on Facebook

Creating a strong brand presence on Facebook is essential for long-term success. Consistently post engaging content that resonates with your audience. Use high-quality images, videos, and infographics to capture attention and build brand loyalty.

Leveraging Facebook Ads

Facebook Ads are perfect for short-term results. Use targeted ads to reach specific demographics, interests, and behaviours. Facebook’s robust ad platform allows you to create campaigns that drive immediate traffic and conversions.

Engaging with Your Audience

Medium-term strategies should focus on engaging with your audience. Respond promptly to comments and messages, host live sessions, and create polls and contests. Building a community will ensure sustained interest and interaction with your brand.

How LUMAR DIGITAL Can Help with Your Facebook Ads

LUMAR DIGITAL can assist you in crafting a comprehensive Facebook marketing strategy, from setting up and optimising your profile to creating engaging content and running targeted ad campaigns. Our experts ensure your brand remains active and responsive, fostering a loyal community.

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Google My Business Strategies

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Google My Business (GMB) is vital for local businesses seeking to improve their online visibility and attract local customers.

Optimising Your GMB Profile

For long-term benefits, fully optimise your GMB profile. Ensure your business information is accurate and complete, including your address, phone number, and business hours. Add high-quality photos and encourage satisfied customers to leave positive reviews.

Posting Regular Updates

Medium-term strategies involve regularly posting updates on your GMB profile. Share news about your business, special offers, and upcoming events. These updates keep your audience informed and engaged.

Managing Customer Reviews

Managing customer reviews is crucial for immediate impact. Respond to reviews, both positive and negative, promptly and professionally. This shows potential customers that you value feedback and are committed to providing excellent service.

How LUMAR DIGITAL Can Help with your GMB

LUMAR DIGITAL specialises in optimising your GMB profile to enhance local visibility. We help manage your business information, create engaging posts, and handle customer reviews to build a positive online reputation, driving both short-term and long-term success.

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SEO and Ads Strategies

SEO and Ads are foundational elements of digital marketing, essential for driving traffic and increasing online visibility.

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Implementing Effective SEO Practices

SEO is a long-term strategy that involves optimising your website for search engines. Focus on keyword research, quality content creation, and technical SEO aspects like site speed and mobile optimisation. Over time, this will improve your search engine rankings and organic traffic.

Creating Targeted Ad Campaigns

Ad campaigns, such as Google Ads, are perfect for short-term gains. They can quickly drive targeted traffic to your website. Create compelling ad copy and use precise targeting options to reach your ideal audience and achieve immediate results.

Monitoring and Adjusting Your Strategies

For medium-term success, continuously monitor and adjust your marketing strategies. Use analytics tools to track performance and identify areas for improvement. Regular adjustments ensure that your strategies remain effective and aligned with your business goals.


How LUMAR DIGITAL Can Help with Facebook, google Ads and  SEO

LUMAR DIGITAL offers comprehensive SEO services that enhance your website’s long-term visibility and traffic. Our team conducts thorough keyword research, optimises your content, and ensures technical SEO is up to par. Additionally, we design and manage effective ad campaigns for immediate traffic boosts and provide continuous monitoring and adjustments to keep your strategies on track.

SEO and Ads strategies


What we offer

Web design for small business

Web Design packages for Small Businesses.

Your Website, Made Simple,” isn’t just a catchy phrase. It’s our promise to you.

We understand the hurdles small businesses face in getting online – from budget constraints to the technical maze of website design. That’s why we’ve tailored our services to ensure your journey from concept to live website is smooth, quick, and effective.

Everything Your Website Needs

Whether you’re after a simple, elegant one-pager or a comprehensive site with all the bells and whistles, our approach is designed to be as straightforward as it is effective. 

From customisable templates to fully original designs, we offer scalable solutions that grow with your business.

We are also a small business and understand the importance of a digital presence that aligns with your brand and budget.

Mobile friendly website

(Mobile Friendly)

Your website will look great and work perfectly on any device (mobile, tablet, laptop, etc.)

Secure website SSL certificate

Favicon &

SSL Security

For that browser professional touch and peace of mind for your clients and visitors.

Social Media Integration

Social media Integration & Forms

Let your visitors contact you and conncet with you easily.


SEO Setup

Your website will be easy to find by search engines like Google. And will be seen by those who matter most to your business.

Edit your website

Easy to Edit & Total Ownership

Your business, your website. You can edit and update the content as your business change.

Customisation at Its Core

Choose from two distinct paths based on your needs and budget.

In both options we use WordPress which allows you to easily edit the content of your website as your business changes.

Premium Template Layouts

Customised to fit your brand, offering speed and affordability without sacrificing uniqueness.

Bespoke Design

Tailored from scratch to meet your every specification for those seeking the ultimate personalisation.

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How it works

Our Simple 3-Step Process



We dive deep into your business goals, desired features, and content needs.



Turning insights into a stunning website draft within 48 hours, ready for your feedback.



With your final input, we launch your website to the world, in your chosen domain.


Additional Services


Content Creation

We create the content for your website that speaks to your audience and Google

Go to Content Creation



For organic and sustainable growth for your business.
Our tailored SEO services are designed to meet your unique business needs and drive lasting results.

Go to Seo Services


Google My Business Setup

Get found by local customers, fast.

If you are a local business, we help you on making it present and visible for your clients in Google Maps

Google Listing

By implementing these strategies, you can maximise your online presence in the UK, attract more organic customers, and grow your small business. Stay consistent, monitor your progress, and adapt to the ever-changing digital landscape to ensure continued success.


What people say

Peter Landon
Peter Landon
Trustindex verifies that the original source of the review is Google.
Top service. Karen has managed the SEO of my website for 6 months. My business is on the map and every day I have much more business. Excellent communication and a lot of flexibility in making changes to my page.
Md.Hasanuzzaman Chowdhury
Md.Hasanuzzaman Chowdhury
Trustindex verifies that the original source of the review is Google.
"Lumar Digital's digital marketing services have helped our pet grooming business get more online visibility. Their web design and SEO services have helped us rank higher on search engines, and their social media marketing has helped us connect with our customers and showcase our services."
mehedi_ hasan
mehedi_ hasan
Trustindex verifies that the original source of the review is Google.
I was so impressed with the web design services provided by Lumar Digital! The team was friendly, professional, and delivered exactly what I was looking for. The website is mobile-friendly, affordable, and beautifully designed. Highly recommend!
Sayemur Rashed
Sayemur Rashed
Trustindex verifies that the original source of the review is Google.
"Lumar Digital is the go-to for small business marketing! They helped me improve my online presence with SEO services, logo design, and Google My Business optimization. Their digital marketing services are top-notch and have helped me attract more customers to my business."
Ahmed Raju
Ahmed Raju
Trustindex verifies that the original source of the review is Google.
Lumar Digital's digital marketing services helped me attract more patients to my dental practice. Their SEO strategies and Google My Business optimization have made it easier for patients to find us online, and their social media marketing helped us connect with our patients on a more personal level.
Dr. Al-Amin Bhuiyan
Dr. Al-Amin Bhuiyan
Trustindex verifies that the original source of the review is Google.
" My Small business marketing has never been easier with Lumar Digital. Their services are effective and results-driven."
Md Manna Mehedi Rumel
Md Manna Mehedi Rumel
Trustindex verifies that the original source of the review is Google.
Fatema Tuj Johora Aunee
Fatema Tuj Johora Aunee
Trustindex verifies that the original source of the review is Google.
My Small business marketing has never been easier without Lumar Digital. Their services are effective and results-driven.
md.mohtasim jaheen simon
md.mohtasim jaheen simon
Trustindex verifies that the original source of the review is Google.
"Lumar Digital's web design is top-notch. Affordable and mobile-friendly, my website has never looked better!"
f h
f h
Trustindex verifies that the original source of the review is Google.
Super service and advice, helping through the jargon and being very patient with my changes. Loved having Karen work on this with me. Thank you and I will be back no doubt for more.
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